Aston Martin Racing

Elevating the racing experience,
Aston Martin Racing Apparel Collection

In the fast-paced world of motorsports, the visual identity of a team is as crucial as the performance of the vehicle itself. For Aston Martin Racing, this meant partnering with Brand& to create a line of merchandise that not only reflected the team's prestige but also resonated with fans worldwide. This case study delves into our partnership with Aston Martin Racing, highlighting the strategies, designs, and outcomes that propelled both brands to new heights.

Aston Martin Racing sought to enhance its brand presence beyond the racetrack, aiming to offer fans and enthusiasts an authentic connection to the team's legacy. Our challenge was twofold: to capture the essence of Aston Martin Racing's heritage and excellence while delivering high-quality merchandise that would stand out.

Our strategy:

Immersive band research: we delved deep into Aston Martin Racing's rich history, exploring its triumphs, iconic designs, and values. Understanding the brand's DNA was crucial in translating it into tangible merchandise.

Collaborative design: our team collaborated closely with Aston Martin Racing, ensuring that every design element, from colour schemes to fabric choices, echoed the team's identity. This collaborative approach fostered creativity and alignment throughout the project.

Focus on quality: Aston Martin Racing demanded nothing short of excellence, and we delivered. Every garment and accessory underwent rigorous quality checks to meet the highest standards, reflecting both brands' commitment to precision and craftmanship.

Drawing inspiration from Aston Martin Racing's iconic deigns, we created a diverse range of merchandise that appealed to a wide audience:

Apparel: From stylish t-shirts emblazoned with the team's logo to premium jackets featuring intricate embroidery, our apparel line combined comfort with sophistication, capturing the essence of Aston Martin Racing's allure.

Accessories: Complementing the apparel, our accessories collection included premium caps and leather goods allowing fans to integrate the Aston Martin Racing lifestyle into their everyday lives.

The collaboration between Aston Martin Racing and Brand& exemplifies the power of synergy between brands with shared values and vision. By combining creativity, quality, and strategic distribution, we transformed Aston Martin Racing's legacy into tangible experiences, enriching the lives of fans and enthusiasts worldwide. As both brands continue to push boundaries and inspire innovation, the partnership stands as a testament to the enduring allure of motorsports and the timeless appeal of bespoke craftsmanship.

Power in Numbers

How many years did we work with AMR?

10+ Years

How many products did we develop?

300+

How many events?

15 Le Mans 24hrs