Liverpool FC
Liverpool FC's Signature Firma Lifestyle Collection
In the dynamic world of sports branding, the intersection of fashion and fandom has become increasingly pivotal. Recognising this, we took on the challenge to redefine the relationship between football and fashion through designing and manufactuirng a new lifestyle collection for Liverpool FC.
Liverpool FC, one of the most iconic football clubs globally, boasts a rich history and an immensely passionate fanbase, We persued to leverage this passion and translate it into a fashion-forward narrative. With a deep understanding of both Liverpool's legacy and comtemporary fashion trends, we embarked to create a collection that would resonate with fans on a deep level.
Jordan Henderson, Virgil van Dijk and Jade Bailey took their places in front of the camera to launch Firma, Liverpool's new luxury fashion range. Integrating formal and casual design, the collection has an outdoor and active influence, focusing on a relaxed silhouette style while combining luxurious fabrics with functional features.
The Firma range has a trans-seasonal appeal due to its mixture of lightweaight, waterproof and breathable elements, with pieces styled in traditional core colours and hues of red. Clean polished fabrics, merged with activewear detailings, offer a modest streetwear feel.
The capsule collection provides key pieces, such as the wadded coat; a statement sleek puffer jacket, a women's waterporrd jacket with fully taped seams and watertight zips in contrasting red, which is both lightweight yet weatherproof; along with smart and sophisticated polo shirts to complete this take on traditional sports styling.
The Firma Collection stands as a testament to the power of strategic collaboration and creative innovation, By seamlessly blending football heritage with contemporary fashion, we redefined the landscape of sports branding, setting a new standard for fan engagement and merchandise innovation.
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