Brand& has designed and manufactured a new lifestyle collection for the current European Champions, Liverpool Football Club.
Jordan Henderson, Virgil van Dijk and Jade Bailey took their places in front of the camera to launch Firma, Liverpool FC’s new luxury fashion range.
Integrating formal and casual design, the collection has an outdoor and active influence, focusing on a relaxed silhouette style while combining luxurious fabrics with functional features.
The Firma range has a trans-seasonal appeal due to its mixture of lightweight, waterproof and breathable elements, with pieces styled in traditional core colours and hues of red. Clean polished fabrics, merged with activewear detailing, offer an understated streetwear feel.
The capsule collection provides key pieces, such as the wadded coat; a statement sleek puffer jacket, a women’s waterproof jacket, with fully taped seams and watertight zips in contrasting red, which is both lightweight yet weatherproof; along with smart and sophisticated polo shirts to complete this take on traditional sports styling.
The collection, which is exclusive to Liverpool FC, is now available at and the official LFC stores at Liverpool ONE and Anfield.