Mini World Rally Team

Brand& delivers Mini Team Kit and Fan Collection

The Mini team required a partner to design and produce a cohesive range of merchandise that not only reflected their brand values but also resonated with their passionate fan base. They required a diverse collection of products, including team jerseys, jackets and other accessories, taking cues from the 1960's mod culture.

We began our partnership with Mini by immersing ourselves in the Mini team's brand identity, history and values. This deep understanding allowed us to align their designs with the team's ethos and resonate with their audience.

Our team of experts maintained open communication with the Mini team throughout the whole process, seeking their feedback and input at every stage to ensure the final products met their expectations and requirements.

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Deisgn Phase: our design experts developed a range of concepts for the team kit and fan collections, drawing inspiration from our research on Mini. These concepts were refined based on feedback from the client before final approval.

Quality Assurance: as we do across all of projects, we priortized quality throughout the production procss, selecting premium materials and partnering with trusted manufacturers to ensure the durability and longevity of the merchandise.

Production: once the designs were finalised, we managed the whole production process, overseeing every aspect from sourcing materials to manufacturing to ensure the highest quality standards were met.

The Mini team kit and fan collection recieved overwhelmingly positive feedback from fans, who appreciated the attention to detail and the quality of the products.

We successfully delivered a comprehensive team kit and fan collection for the Mini team, aligning their designs with the team's brand identity and meeting the needs and expectations of both the client and their fans. Through careful planning, collaboration and a deep commitment to quality, we helped the Mini team strengthen its brand and deepen its connection with supporters, ultimately driving increased sales and enhancing brand loyalty.