Paris Olympics
Elevating Olympic sports presence with pictogram t-shirts
The 2024 Summer Olympics, held in Paris, presented a unique opportunity to celebrate the spirit of the Games through innovative merchandise. Brand& was tasked with creating, manufacturing, and delivering a collection of T-shirts featuring Olympic sports pictograms.
Our primary objectives were to design visually appealing and culturally relevant T-shirts using Olympic pictograms, ensure high-quality production within a tight timeline, and efficiently deliver the final products to retailers and end consumers.
The design phase began with brainstorming sessions focused on incorporating the rich cultural heritage of Paris and the dynamic spirit of the Olympics. Our design team worked closely with Olympic committees to ensure the use of official pictograms and compliance with branding guidelines.
The T-shirts featured different Olympic sport pictograms, ensuring appeal across all 32 sports. The colour palette reflected the vibrant spirit of the Olympics. The production process began with sourcing high-quality materials to ensure the T-shirts were comfortable and durable. We closely monitored the manufacturing process to maintain consistency in design and quality.
Quality assurance was a critical aspect of the manufacturing phase. We implemented multiple layers of quality checks, from raw material inspection to final product evaluation. Our team worked closely with manufacturers to address any issues promptly, ensuring that each T-shirt met our stringent quality standards. Efficient logistics planning was crucial to meet the tight deadlines. We collaborated with logistics experts to devise a distribution plan that minimized delays and ensured timely delivery. This included selecting reliable shipping partners and optimizing routes to reduce transit times.
The distribution phase involved coordinating with retailers and direct-to-consumer channels. Our streamlined process ensured that T-shirts were dispatched promptly on time and in full. Our logistics team closely monitored the delivery process, making adjustments as needed to address any unforeseen challenges. Creating, manufacturing, and delivering the Pictogram T-shirt collection for the Paris Olympics 2024 was a multifaceted project that required meticulous planning and execution. Through effective collaboration, innovative design, and efficient logistics, we successfully met our objectives and contributed to the celebration of the Olympic spirit. This project stands as a testament to our ability to deliver high-quality, culturally significant merchandise on a global stage.
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