The Jaguar Land Rover group is accustomed to designing and building class leading vehicles to a diverse and demanding customer base. It’s those same exacting standards and varying requirements that formed the brief for their new clothing collections for the Jaguar and Land Rover brands respectively.
Brand& worked closely with Jaguar Land Rover’s brand team, to firstly undertake a thorough brand evaluation and design process, defining the direction for a portfolio of products that would cater for Evoke and Defender customers alike. The products are sold both throughout the group’s worldwide dealership network and online.