The term icon is often used, but rarely as deservingly as in the case of MINI. Few brands are held in such affection by their fans and owners. When the marque that shot to prominence with victory in the Monte Carlo Rally announced its’ return to the World Rally Championship, Brand& was appointed to provide the team kit and a clothing and accessory collection for the team’s fans.
The brief was to deliver a collection that gave a nod to sixties styling, with a strong emphasis on unique branding details and trims. These elements were then combined in a range of diverse products, from full button management shirts to high performance fully waterproof heavy weight jackets.