As part of the multi-year agreement, Brand& will be responsible for the design, development and distribution of a completely bespoke apparel and accessory collection for Lotus.
Brand&’s in house design team will start work immediately on the new collection, which will be available through a new online store, Brand&’s worldwide wholesale distribution network, and of course Lotus’ flagship Regent Street store.  Lotus’ dealership network will be supported via a dedicated B2B website.
Carl Ball, Managing Director of Brand& said, “We’re honoured to have been appointed as a global licensee by Group Lotus.  It’s a fantastic opportunity to work with a brand that not only has a rich and diverse history, but also such an exciting future. We look forward to immersing ourselves in a marque that is held in such affection by so many people”